Raising our game also raises the value of the Borough. But at POP Brixton we are making sure that the value gets reinvested back into the parts of the community where it’s needed.
Last month Adidas came down and offered a great footballing experience to some promising Lambeth footballers. 100s of Lambeth’s young people got to test their skills out against some of the Premiership’s finest. Mahamed, 15, said it was “the best day of my life”. Loads of young people also walked away with new boots and kit, not mention a little bit of inspiration.
But the giveback doesn’t stop there – Adidas will be awarding a total of £5,000 to local sports clubs Afewee, Streetleague and St Matthews and a total of £10,000 to schools in Brixton. The ethos behind POP has always been a business hub at the heart of a community. So the opportunity to get hundreds of young people into a place they may not feel is ‘for them’, and then benefitting afterwards, is one we have, and will continue to, fight hard for. The sponsorship has also meant that POP has been able to raise some much-needed funding to cover the costs of the build and balance the books for the affordable business space.
We all know that the success of Lambeth and improvements we have seen over the last few years have meant Lambeth is a more attractive location, and this in turn has been partly responsible for rising rents for both businesses and residents. However, what POP and the partnership with Adidas has shown, is that you can capture that value and make sure it is reinvested back into the community, rather than whisked away by those looking to make a quick buck. More of that please!